The fundamental principles of NOW. Be present are rooted in Neuroscience. Extensive research supports and confirms the power of the single word.
In their book, "Words Can Change Your Brain", Dr. Andrew Newberg (a neuroscientist at Thomas Jefferson University) and Mark Robert Waldman (a communications expert) state...
“a single word has the power to influence the expression of genes that regulate physical and emotional stress.”
By exercising consistent positive thoughts, we can change our self-perception and how we perceive the world around us. This enhances the ability to shape our reality and change our world for the better.
We believe the best way to harness the power of single words is to present them as art works and live with them. Position the words in places you will see every day.